FSEO – AI Visibility Setup Guide

What is FSEO?

FSEO helps your Shopify store stay visible and understandable to AI assistants like ChatGPT, Gemini, and Perplexity.

Unlike traditional SEO, FSEO focuses on how AI systems read, understand, and recommend products and brands using:

• Structured data
• Prompts
• Citations

FSEO does not change your store content.

It helps you measure, improve, and monitor how AI platforms interpret your store.

Quick Setup (10 Minutes)

Follow these steps to make your store AI-ready.

You don’t need to configure everything — just complete the steps below.

Step 1: Configure Schema Settings (Required)

Location: Schema Settings

Schema is the foundation of AI visibility.

What to do:

• Open Schema Settings
• Enable recommended schemas
• Ensure status shows Configured

Important:

• JSON-LD under FAQ is deprecated
• Always manage schema only from Schema Settings

Step 2: Verify LLMs.txt (Automatic)

Location: Dashboard → View your llms.txt

FSEO automatically creates an AI sitemap.

What to check:

• llms.txt is live
• Sync status is active

No action required

Step 3: Create User Personas

Location: Prompts and Personas → User Personas

Personas simulate different user types asking AI questions.

Recommended:

• Create 1–2 personas
• Set one as default

Example:

• Interior Designer
• Quality-First Home Owner

Step 4: Add Analysis Prompts

Location: Prompts and Personas → Analysis Prompts

Prompts represent real customer questions.

Best practices:

• Add 5–10 prompts
• Use Suggested Prompts if available
• Mix:
• Brand questions
• Category questions

Seeing “Not found” is normal initially

Step 5: Check AI Visibility (Baseline)

Location: AI Visibility

What to expect:

• Visibility may be 0%
• Rankings may not appear yet

This is your starting point.

Step 6: Monitor AI Traffic (Optional)

Location: AI Traffic Analytics

Track:

• Visits from AI platforms
• Top entry pages

Setup Complete

Once done:

• Your store is AI-readable
• Visibility & rankings are being tracked
• AI traffic is monitored automatically

Recommended Setup Order

1. Schema Settings (Required)
2. LLMs.txt (Automatic)
3. User Personas
4. Analysis Prompts
5. AI Visibility (Baseline)
6. Citations
7. AI Traffic Analytics

Advanced Setup Guide

Step 1: Schema Settings

Enable:

• Product schema
• Organization schema
• Website schema

Ensure status = Configured

Step 2: LLMs.txt & AI Sitemap

FSEO automatically includes:

• Products
• Collections
• Pages

Just confirm:

• File is live
• Sync is active

Step 3: User Personas

Recommended:

• Start with 1–2 personas

Examples:

• Interior Designer (India)
• Quality-First Indian Home Owner

Step 4: Analysis Prompts

FSEO uses prompts to:

• Track visibility
• Check mentions
• Compare competitors

Tips:

• Use 5–10 prompts
• Mix:
• Brand queries
• Category queries
• Comparison queries

Step 5: AI Visibility Metrics

Shows:

• Visibility score
• Share of voice
• Competitor presence

Initial state:

• 0% visibility is normal
• Competitors may dominate early

Step 6: Citations

📍 Shows:

• Sources AI trusts
• Why competitors rank

Use this to:

• Improve content strategy
• Identify gaps

Step 7: AI Traffic Analytics

Tracks:

• AI-generated sessions
• Entry pages
• Engagement

Common Mistakes

• Setting up prompts before schema
• Adding too many prompts at once
• Expecting instant results
• Treating this like traditional SEO

Key Insight

AI visibility improves with:

• Clear structure
• Accurate context
• Consistency over time

Updated on: 27/03/2026