How to view your store analytics (page views & traffic)

AB: Google Analytics connects your store to GA4. Reports and numbers are viewed in Google Analytics, not inside the Shopify app.

First — make sure tracking is on

1. Measurement ID saved in the app
2. Theme Extension Active
3. Visit your live storefront once (to generate a test visit)

View page views & top pages

1. Go to analytics.google.com
2. Select the correct GA4 property
3. Open Reports → Engagement → Pages and screens

Here you see:

• Page views
• Most visited pages
• Time on page

View traffic sources

Reports → Acquisition → Traffic acquisition
See where visitors come from (Google, social, direct, campaigns, etc.).

View live visitors (quick test)

Reports → Realtime
Open your store in another tab — you should see activity within a few minutes if setup is correct.

View ecommerce events (if custom events enabled)

Reports → Engagement → Events
Reports → Monetization → Ecommerce purchases

Data delay

• Realtime: within minutes
• Standard reports: often 24–48 hours for complete data

No data showing?

See: Troubleshooting: Tracking not working

Need help?

Tell us in chat if setup is complete but you still see zero data after 48 hours.

Updated on: 07/06/2026