Troubleshooting: Tracking not working

Use this checklist if you see no data in Google Analytics.

Checklist

1. Measurement ID saved?

• Open AB: Google Analytics
• Confirm your ID is saved (format G-...)
• Re-save if you recently changed GA4 properties

2. Theme Extension active?

• In the app, Theme Extension must show Active
• Open theme editor → App embeds → ensure AB: Google Analytics is ON
• Click Save in the theme editor

3. Correct GA4 property?

• In analytics.google.com, open the property linked to your Measurement ID
• Measurement ID in the app must match the Web stream in that property

4. Testing on the live storefront?

• Preview themes may behave differently
• Test on your public store URL
• Check GA4 Realtime while browsing the store

5. Custom events not firing?

• Enable custom events tracking must be ON
• GA4 API Secret must be filled in
• Click Save custom events after any change
• Measurement ID must be saved first

6. Ad blockers & privacy tools

• Browser extensions can block GA4
• Test in incognito with extensions disabled

7. Recent install?

• Realtime: few minutes
• Full reports: up to 24–48 hours

Quick test

1. Save Measurement ID + active Theme Extension
2. Open your store in a new browser tab
3. In GA4, go to Reports → Realtime
4. You should see at least 1 active user

Still stuck?

Contact support with:

• Your store name (*.myshopify.com)
• Whether Theme Extension shows Active
• Screenshot of saved Measurement ID (you can hide part of the ID)
• What you see in GA4 Realtime

We’ll help you fix it.

Updated on: 07/06/2026